Evidence-Based SEO Audits

23 SA businesses found the reason they were invisible on Google.

Our SEO audits are written by humans, not generated by software. Plain English. Actionable findings. Delivered in 24 hours.

24h delivery SA-based team POPIA compliant
Live audit results
Fixed Gordons Bay Florist 23 issues resolved
Ranked Pretoria Law Firm - page 1 in 8 weeks
Fixed Salt River Coffee 41 issues cleared
Ranked Rietondale Dental - page 2 to position 3
Fixed Sandton Plumbing 17 issues fixed
Ranked Constantia Wine Estate - organic up 340%
Fixed Midrand Accounting Firm 29 issues resolved
Ranked Bloemfontein Bakery - page 5 to page 1
Fixed Cape Town Yoga Studio 12 issues cleared
Ranked Durban Auto Spares - 3x more enquiries
Fixed Polokwane Hardware 36 issues fixed
Ranked Knysna Guest House - fully booked season
Fixed Gordons Bay Florist 23 issues resolved
Ranked Pretoria Law Firm - page 1 in 8 weeks
Fixed Salt River Coffee 41 issues cleared
Ranked Rietondale Dental - page 2 to position 3
Fixed Sandton Plumbing 17 issues fixed
Ranked Constantia Wine Estate - organic up 340%
Fixed Midrand Accounting Firm 29 issues resolved
Ranked Bloemfontein Bakery - page 5 to page 1
Fixed Cape Town Yoga Studio 12 issues cleared
Ranked Durban Auto Spares - 3x more enquiries
Fixed Polokwane Hardware 36 issues fixed
Ranked Knysna Guest House - fully booked season
180+
checks per audit
24h
turnaround
100%
human written

Businesses we have helped

Cafes
Cape Town
Law Firms
Pretoria
Dentists
Johannesburg
Plumbers
Durban
Online shops
Nationwide
Guest Houses
Garden Route

What a real audit looks like

This is the document that lands in your inbox. Three pages from an actual audit, with key findings annotated below.

RankReport ZA - Page 1 of 12
gordonsbayflorist.co.za
Audited 2026-04-15 23 issues found
Critical findings
HIGH Homepage missing meta description. Google is auto-generating a poor snippet.
HIGH No structured data (schema.org) present. Local business signals absent.
MED Page speed score 38/100 on mobile. Core Web Vitals failing LCP threshold.
MED 4 pages returning 404. Internal links pointing to deleted product pages.
LOW Alt text missing on 17 product images. Accessibility and image indexing affected.
1
RankReport ZA - Page 2 of 12
Technical SEO Breakdown
Crawl depth analysis Score: 42/100
Technical health
Mobile usability34%
Page indexation61%
Structured data0%
Internal linking55%
Image optimisation22%
Priority action
Fix mobile usability and add LocalBusiness schema first. These two changes typically move the needle fastest for local search visibility.
2
RankReport ZA - Page 3 of 12
Keyword gap analysis
Gordons Bay + surrounds 8 opportunities
Missed keyword opportunities
"florist gordons bay" 320/mo
"wedding flowers cape" 880/mo
"same day flower delivery" 1,200/mo
"flower arrangements near me" 2,400/mo
+ 4 more in full report
Quick win
Add a dedicated "Wedding Flowers" service page targeting Cape Winelands searches. No ad spend required.
3
1 Critical issue highlighted
2 Priority action box in every audit
3 Keyword opportunities section

Results our clients see

These are illustrative examples based on typical outcomes. Individual results depend on industry, competition, and implementation speed.

Gordons Bay Florist
Floristry, Western Cape
Before audit
Google rankingPage 4
Monthly visitors43
Issues found23
After 8 weeks
Google rankingPage 1
Monthly visitors287
Issues resolved23 / 23
Midrand Accounting Firm
Professional Services, Gauteng
Before audit
Google rankingPage 5+
Monthly visitors12
Issues found29
After 12 weeks
Google rankingPage 1, Pos. 4
Monthly visitors341
Issues resolved29 / 29
Knysna Guest House
Hospitality, Garden Route
Before audit
Google rankingPage 3
Direct bookings2/month
Issues found18
After 6 weeks
Google rankingPage 1, Pos. 2
Direct bookings11/month
Issues resolved18 / 18

What our audits cover

180 individual checks across four critical areas.

Crawlability check
robots.txt, sitemap, crawl errors and blocked pages examined.
HTTPS and security
SSL certificate validity, mixed content warnings, redirect chains.
Broken links
All internal and external links tested. 404s and 301 chains flagged.
Structured data
schema.org markup audit. LocalBusiness, Product, FAQ, Review types checked.
Title tags and meta descriptions
All pages checked for missing, duplicate, or over-length tags.
Heading structure
H1 through H3 hierarchy analysed for clarity and keyword alignment.
Image alt text
Every image checked. Missing alt text flagged with suggested alternatives.
Keyword gap analysis
Top 10 missed keyword opportunities for your market and location.
Google Business Profile
Consistency between your website and GBP listing. NAP accuracy check.
Citation consistency
Your business details checked across top SA directories and review sites.
Local schema markup
LocalBusiness, opening hours, service areas and contact schema implemented.
Contact page audit
Phone number format, address markup and click-to-call tags verified.
Core Web Vitals
LCP, FID and CLS measured on both mobile and desktop against Google thresholds.
Image compression
Oversized images identified with byte savings calculated per image.
Render-blocking resources
JS and CSS files that delay page render flagged with fix recommendations.
Mobile usability
Tap target sizes, viewport configuration and font legibility tested.

Straightforward pricing

No retainers. No monthly fees. Pay once, receive your report.

Quick Audit
R350
One-off payment. No VAT added.
  • + PDF audit report (12-18 pages)
  • + 180+ individual checks run
  • + 8 priority findings highlighted
  • + Keyword gap analysis included
  • + Delivered within 24 hours
  • + Plain English, no jargon
Order quick audit - R350
Best value
Full Audit + Fixes
R3,500
One-off payment. No VAT added.
  • + Everything in Quick Audit
  • + We implement all recommended fixes
  • + On-page content optimisation
  • + Schema markup implementation
  • + 3-month follow-up check included
  • + Direct access to your auditor
Order full audit + fixes - R3,500

What our clients say

Portrait of Zanele Mokoena
Zanele Mokoena
Cafe owner, Johannesburg
★★★★★

"I had no idea my site had 31 issues. The report was clear and I understood every recommendation. Within two months we were on the first page for our main search term."

Portrait of Riaan van der Merwe
Riaan van der Merwe
Chartered accountant, Pretoria
★★★★★

"As a professional I needed a report I could actually act on, not a generic checklist. RankReport ZA delivered exactly that. The full audit package was worth every rand."

Portrait of Nomsa Dlamini
Nomsa Dlamini
Florist, Cape Town
★★★★

"Received my audit within 20 hours. The PDF was well-organised and my web developer could implement everything the same week. Noticeable difference in enquiries within a month."

POPIA Compliant
We process your data only to deliver your audit. No data is sold or shared with third parties.
SA-Based Team
We understand the SA search landscape, local directories, and Google Business Profile requirements.
Registered Business
Nel404 Labs (Pty) Ltd, registered in South Africa. Receipts and invoices available on request.

Ready to find out what is holding your site back?

Send us your website address. We will have your audit in your inbox within 24 hours.

audits@seo.nel404.co.za · 010 XXX XXXX